VP Of Marketing
As Vice President of Marketing for the Entrepreneurship Organization at UC San Diego, I led the end-to-end strategy and execution of our Spring Rush campaign, resulting in a 3.36 times greater in applications/members. I created all marketing content across digital and print platforms, including Instagram Reels, stories, carousels, flyers, and event materials, with messaging and design tailored specifically to engage Gen Z students on campus. I utilized strong analytical skills to interpret performance data from Instagram Insights, member interest forms, and survey responses. These insights allowed me to optimize content scheduling, adjust messaging in real time, and present key findings to the executive board. I also collaborated with Events, Membership, and External Affairs teams to ensure brand consistency and maximize engagement across all touchpoints. My ability to blend creative vision with data-driven strategy played a key role in the success of our recruitment efforts.
New!Quarter Rush
Fall Quarter 2025
Brand & Growth Content
Brand & Growth Content
Winter Quarter 2025
Spring Quarter 2025
Brand & Growth Content
Imapact
Through strategic insights and targeted execution, campaign performance improved by 25%, reflecting stronger alignment between audience targeting, messaging, and channel selection. Over a three-month period, I also helped drive a 20% increase in audience engagement, leveraging content iteration, timing optimization, and continuous performance review.
My role balanced both strategy and execution. I contributed to content creation and campaign storytelling, analyzed market trends to inform positioning, and translated performance data into actionable recommendations for the team. I also proposed an innovative productivity and fitness initiative aimed at improving member engagement and long-term retention, connecting marketing strategy with real user needs.
